We will review your current brand identity to determine if it aligns properly with how you want to be perceived by your customers. Brand name, communication style, tone, logo and other visual elements are all part of your brand identity. In order to communicate your company’s DNA accurately, all components must be properly aligned.
The components of a brand are created by the business itself, making brand identity the way in which a business wants customers to perceive its brand, not necessarily how it is actually perceived. It is critical that your desired perception and the actual perception are in sync. Being out of touch with your market segment will make selling your product more difficult. Uncovering any perception gaps will give you the opportunity to refocus and rebrand if necessary and minimize losing sales.
Call us today at (888) 490-6676 or fill out our Internet marketing interview and get started working with IMM today.