Time and time again we see businesses spending good money for online ads or SEO, but when the prospect clicks through to the website, the landing page is either not relevant or not effective. Developing the right landing page makes the difference between the visitor filling out a form or picking up the phone or not. Landing page in our book is number one in any Internet marketing campaign.
Developing a solid landing page where prospects are directed from paid advertising or organic SERPs (Search Engine Results Pages), can make the difference between getting a handful of leads or a boat load. Proper architecture, messaging and design make the difference. With the right combination, visitors arrive at the page, follow the content logically to a call to action and then make a move such as filling out a contact form, picking up the phone or actually purchasing your product or service on line.
Call us today at (888) 490-6676 or fill out our Internet marketing interview and get started working with IMM today.