Online Reputation Management in a nutshell is all about how your or your company appears to the outside world. Are you or your company reliable, trustworthy and respected? It can include SEO, Content Marketing, Influencer Marketing, Social Media Marketing etc, but the platform we are discussing here is Online Customer Review Management. Online Customer review management is effectively, monitoring, improving and advertising and accruing large amounts positive online reviews.
In the past, word of mouth marketing was the most reliable way to bring new clients on board. Happy customers refer friends, family and co-workers to your product or service company. Referrals already trust you before you have even begun to do business. With the advent of the digital world, digital feedback can get people trusted information on a business without having to know a previous customer. All they need to do is look to the stars!
“84% of people trust online reviews as much as they trust a personal referral” (2016)
We all see them when we are online purchasing a product or service. 1-5 stars to choose from when we are reviewing a service provider or product. Good reviews translate to an increased interest among potential customers. Bad reviews inevitably dissuade potential customers from purchasing a product or service. Furthermore, having a larger number of reviews will make customers more trustworthy of the rating system and be more likely to be influenced by the reviews.
The more actual reviews combined with a high rating translates to more business. Period.
A – Actively request your clients to post positive reviews through our reputation management software. We will monitor the web for new reviews, stream positive reviews to your website and give clients the opportunity to review directly on your website if you like. Every month you will receive a reputation management report.
B – Generate unique, relevant content about your industry and syndicate it.
C – Monitor online activity across review platforms and social media.
D – Connect with influencers and get them to endorse your product and/or company.
Keep in mind if you don’t have any reviews online, then all it takes is one to drastically affect your search results. It can take years to build a positive digital impression, but one day to tank it.
IMM is a digital marketing company that specializes in SEO, online reputation management and design.
CONTACT IMM TO RECEIVE A FREE ONLINE REPUTATION MANAGEMENT ASSESSMENT.