Many copywriters feel that they have to sacrifice the quality of their work in order to create content that integrates keywords or that is geared toward the search spiders. By integrating certain important elements into your website content, social media content and blog posts, you can make it easy for search engines to find and improve your overall ranking without sacrificing quality…

1. Write headings that create interest: The title of a web page, article or press release is the first thing viewers and search engine see, so get creative and integrate your main keyword into this. Think like a newspaper journalist might h and develop a headline that motivates the reader to read on.

2. Content, content, content and more content: It’s important to remember that no matter what your subject matter is, your content has the potential to reach a large audience and help your company beyond the SEO benefits. Website content, articles and blog posts are ways to connect your company to relevant, interesting information about your industry. Creating copy that is well-written and focuses on interesting topics in your industry will help it go beyond increasing your page rank by being linked to and shared by outsiders.

3. Stay Focused on your topic: Writing for your website or an article is not the same as writing for your personal blog! Adding some personality to your writing is ok – this helps to keep the readers intrigued. Just make sure that you stay focused on the business-oriented topic you are writing about and avoid drifting into unrelated tangents.

4. Content length and keyword density: Content written for web copy and articles for directory submission should be 300 to 1,000 words in length. Blog posting and posts on social media sites can be shorter. The length of your article will largely be determined by the number of keywords you are using: a keyword for every 50 to 100 words of content is a good rule of thumb.

5. Use keywords to the bio: Biographical information given for a magazine story or an article for a directory submission is a great chance for you to enhance your credentials and also optimize your content. Make sure that you include one keyword in your bio.

6. Keyword Spamming a No No…: Cramming keywords in an article or page of web content (such as being part of a list) looks unprofessional since all of your linked keywords will be running together on the page. Spread your keywords evenly throughout the article so they look more organic.

7. Use meta descriptions: Meta descriptions are 150 character descriptions of your content and are excellent opportunities for optimization. Make sure your content has meta descriptions with keywords included. This is a great way to get Google to recognize your content and increase its value.

8. Populate your tags properly: The first tags Google (and other search engines) indexes are the Title, H1 and H2 tags. With this in mind, make sure to use h1 tags for titles, h2 tags for subtitles and so on. This hierarchy will improve your on-page web page optimization and in turn your rankings.

9. Use original content: Google does not like duplicate content. It’s a big no-no to “copy and paste” content from existing sources.

10. Choose relevant, eye catching images to enhance you content: Having eye-catching images that are relevant to your content will grab the reader’s attention. There are many free sources on the web for images like www.sxc.hu/

Jonathan Meyerhoff is the CEO and Senior Consultant of Internet Marketing Magcians LLC. He has over ten years experience in web marketing and traditional marketing.