June 3rd, 2011

Link Building Campaign Dos and Don’ts


Back links or incoming links to your web site are essential in getting your website higher on the SERPS (Search Engine Results Page) and ultimately improving your rank. “I have lots of links coming to my site though and still have a poor ranking and organic search engine position”! you say. What you need to ask yourself if this is your case, are the following questions…

1 – How many back links do your competitors have?

2 – Are my back links high authority links? i.e. page rank of 3 or more and relevant to my sites content in some way.

3-Are my back links one way or reciprocal?

4-Did I pay for a link building service that promised me 200 links per week? If so, you are linked to “link farms,” which Google and other search engines and directories don’t like?

Want an analysis of your back links or to enroll in a solid link building program? Call IMM!


Posted in: Articles by IMM Team

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