I know, I know… What the heck is an SSL Certificate and why does my website really NEED IT?!   An SSL Certificate is basically your electronic passport to security! An SSL (Secure Sockets Layer) is a security technology responsible for …

It goes without saying that we’re in the middle of a huge shift in the way digital media is incorporated into everyday life. However, not everyone has realized how much the building blocks of digital space — particularly websites — …

Google Analytics provides digital marketers with a wealth of essential data about traffic patterns and conversion rate, and other metrics of website performance. But what good is knowledge without the ability to process it? With these 5 tips, you and your …

With each update to Google’s algorithm, Facebook’s edge rank, and consumers use of new and ever changing apps, how companies marketing to their customers continues to change. Once upon a time, a well-designed logo and a print ad would suffice. …

With Google’s latest algorithm update, Panda 4.0Opens in a new window, online marketers, webmasters and business owners are trying hard to understand how this newest change is impacting the performance of their websites in Google’s search results. Like many of …

We have always believed that Information Technology is a key component within the Internet marketing puzzle. If you don’t have sound IT infrastructure, both land area network and wide area network, all the efforts you may have put into a …

Google’s last algorithm update (penguin) has a lot of businesses scrambling tofigure out what they did wrong to lose their rankings. Google awards websites that have original, fresh content, solid incoming links and referrals and social media activity. This is …

Companies starting digital marketing efforts from scratch are frequently torn by this simple question: PPC or SEO? More and more, clients commonly start with PPC strategies, while SEO is viewed as a medium-term strategy. Many companies frequently lack either the digital …