Category: Marketing Analytics

In a recent CNBC article, Google indicated that it made 2453 changes to their search engine in 2017. Of course, the “2,453 search changes” can be anything from small design changes to major algorithm updates. Google does not officially disclose …

Google Analytics provides digital marketers with a wealth of essential data about traffic patterns and conversion rate, and other metrics of website performance. But what good is knowledge without the ability to process it? With these 5 tips, you and your …

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