What is a Website SEO audit?
SEO stands for “search engine optimization” and is utilized in order to increase “organic” or natural traffic to your website through the major search engines (Google, Bing, Yahoo, MSN etc).
The IMM intro SEO website audit is a customized and detailed analysis of your website by one of our trained SEO experts. On completion of the analysis you will receive a full report of our findings and recommendations, plus we will perform a keyword optimization for your home page.
How the IMM Intro SEO website audit works and what you will get:
We will perform a detailed analysis of your new or existing website, which will give direction for improvements. The findings will serve as a baseline against which to compare the effects of those improvements;
IMM will perform “A”, “B”, “C”, “D” and “E”below:
A. Evaluate all the elements known to influence your site’s popularity in the
search engines. The weighted sum of all the elements is called the “search
algorithm,” which includes keyword centric pages, link popularity and site
“Keyword analysis” includes asking the following:
1) What keywords did visitors use to find your site?
2) What are the most popular keywords visitors use to find
products or services like yours?
3) Is your website utilizing the right keywords properly and in the right
places and density?
“Link popularity,” (also called “visibility”) asks what websites sites point to yours, and how much Google likes those links (relevance and authority).
“Index readiness” asks how effectively the important search engines find, crawl and list your home page.
Is your site valid HTML? This section also includes an HTML and link validation report, letting your know if your code is valid HTML transitional and whether all of your links are working properly.
B. “SEO copywriting and content review.” We will review your
home page and cite improvements to decrease bounce rate including web site design and structure,
increase your conversion rates, and make a stronger connection with visitors.
C. “Competitive Analysis”. We will analyze what meta data (keywords and
description) and on-page techniques your competitors are using to improve their
search engine position and ranking.
D. “Keyword Optimization” – IMM will perform a basic keyword optimization of
your home page which includes inserting the proper meta data and descriptions.
E. One half hour phone consultation to review your audit and recommendations.
Call us today to get your Internet marketing campaign off to a great start.