Your Website Makeover

IMM sees to it that your website works for you, twenty-four hours a day.

We want your pages to be the best sales force you can imagine, and with no lunch breaks.

Website Design

If you need redesign work, IMM is an expert in:

• branding
• styling 3
• logo and imaging color, legibility and readability or we will advise your in-house person or your choice of web designer.

Website Content

• Is your ad copy as good as you would be in person?
• Is there a site map for users with links that point how to navigate?
• Does the site move the viewer inexorably towards action?
• Does your copy know how to close the sale?
• Are you adding value to the viewer's experience?
• Are you an expert in your field, so viewers will return to you?
• Will viewers recommend others to your site?

Website Structure

• Can your site capture the e-mail of your target audience?
• Will your site offer a product or service that induces the viewer to give his or her information?
• Are the actions you want easy for the viewer to complete?
• Do the dynamic pages have short and few parameters?
• Does your site have a comprehensive check-out function?
• Can your site be updated regularly and automatically?

Integrated SEO

IMM incorporates the following techniques for SEO, along with a top-hat full of magic:

• find keywords where optimization is probable (niche analysis)
• maintain Keywords in and symmetry between:
  • internal links
  • meta tags
  • title
  • headlines
• Provide site with clear hierarchy and sufficient text links
• Submission of Site Map and URLs to directories and engines
• Thoroughly testing site with Lynx text browser
• Welcome search bots by clearing session IDs and track arguments
• Incorporation of If-Modified-Since HTTP headers
• Maximize exportability from the chosen CMS