What is “e-commerce performance based compensation structure” you may ask? Well, let us tell you? It is basically a financial agreement/set up between the web marketing firm and the e-commerce client in which the web marketing firm charges as low as 50% of the standard rate to launch and manage the web marketing campaign and in turn receives a % of the increased sales. The variables that affect % vs pay would be: demand of the product or competition, overall market outlook, whether IMM builds or rebuilds the design and structure of the site etc.
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