There are a lot of companies out there that can build a website as you may know. If the website that is being built doesn’t communicate with Google and your visitors properly, then you are not going to realize the maximum potential of the Internet. Some questions to ask yourself would be:
Is the code used to build your website “indexable” by the search engine bots?
Are the right robot.txt files in place?
Are your URLs optimized targeting a specific keyword per page?
Do you have a proper site map in place?
Do you have quality content that Google likes and represents the proper keyword density?
IMM does all this and more. Call us today at 888-490-6676 or fill out our
Web Marketing Design Interview
If you need your site re-designed or designed from scratch, IMM is an expert in:
- Search Engine Optimzation
- Conversion Optimization-structuring your site
- Custom Design
- logo and imaging color, legibility and readability or we will advise your in-house person or your choice of web designer.
- Clean and Clear navigation and architecture
- Does your site appear the same on the four major browsers? Internet Explorer, Fire Fox, Chrome and Safari?
- Content Management System installation and training
Website Content
- Is your ad copy as good as you would be in person?
- Is there a site map for users with links that point how to navigate?
- Does the site move the viewer inexorably towards action?
- Does your copy know how to close the sale?
- Are you adding value to the viewer’s experience?
- Are you proving that you are an expert in your field, so viewers will return to you and “like” your FaceBook page?
- Will viewers recommend others to your site?
Website Structure
- Is the navigation intuitive?
- Will your site offer a product or service that induces the viewer to give his or her information?
- Can your site capture the e-mail of your target audience?
- Are the actions you want easy for the viewer to complete?
- Do the dynamic pages have short and few parameters?
- Does your site have a comprehensive check-out function?
- Can your site be updated regularly and automatically or is it on a Content Management System or CMS?
IMM incorporates the following techniques for SEO, along with a top-hat full of magic:
- find keywords and long-tail key phrases where optimization is probable (niche analysis)
- maintain Keywords in and symmetry between:
- internal links
- meta tags
- title
- headlines
- alt tags
- URL optimization etc
- Provide site with clear hierarchy and sufficient text links
- Submission of Site Map and URLs to directories and engines
- Thoroughly testing site with Lynx text browser
- Welcome search bots by clearing session IDs and track arguments
- Incorporation of If-Modified-Since HTTP headers
- Maximize exportability from the chosen CMS





