Targeting local listings and optimizing your website for local searches is imperative if you want to use the internet to drive traffic and sales to your local business. Local search engine marketing and SEO is a vital marketing strategy that involves concentrating on a specific geographical locale with the help of long tail keywords. For e.g. “auto body” is a generic keyword; while “auto body paint shop ithaca” is a long-tail, localized keyword. As local SEO focuses on a certain geographical area, it helps in attracting buyers who are looking for specific products or services in a particular area.
Local SEO should not be overlooked by companies selling products locally to a specific geographical area. According to Google, 73% of searches are geo targeted or local. As the number of consumers going online is increasing, it is crucial for local businesses to be as accessible as possible to their consumer base by integrating local SEO for their website.
Samples of some local search marketing results:
http://www.winksbodyshop.com – Design & SEO/Local Search
#1, #2 & #3 Google “Collision Repair Ithaca ny”
#1,#2 & #3 Google “Auto body shop ithaca ny”
#1 & #2 Google “custom car restoration ithaca ny”
#1 & #2 Google ”auto body paint shop ithaca ny”
#1 Google “auto glass replacement ithaca ny”
#1 & #2 Google “auto frame repair ithaca ny”
#1 Google “airbag replacement ithaca ny”
www.photosynthesisproductions.com – Design/Development/E-commerce solution/SEO
#1 Google “video production ithaca ny”
www.heatwithgeo.com – Design & Development and GEO targeting optimization
#1 Google “Geothermal Contractors Binghamton NY”
#5 Google “Geothermal Contractors NY”
