Conversion Rate Optimization (CRO) aims to increase the percentage of visitors to a page to customers. It is the fine-tuning of a web page to convert more visitors to take a desired action.
Conversion Rate Optimization is not something that is done and forgotten about. It is a continual process that all businesses should be constantly striving to improve. CRO is never done. Keeping your website fresh, and incorporating CRO into every new campaign you launch ensures that your business is staying ahead of your competition.
IMM uses web analytics to study the performance of your website and A/B testing to continually optimize your content, calls to action, page layout, etc. We use data collection to respond to your users and create a page that constantly and incrementally improves the conversion of visitors to buyers.
Whether you offer a service or product, CRO is crucial to any web marketing campaign as you can drive traffic, but if the traffic doesn’t translate into more sales, it is a waste of time and money.
Fill our our web marketing design interview and let us know what your goals are for your conversion rates.