June 3rd, 2011

How do surfers find websites…Survey Says!

Search engines: 81%
Link from another site: 59%

* Source: Forrester Research Inc.

Unfortunately, many online businesses fail to address the importance of search engine optimization, building their site with the idea that they will just start a pay-per click program or get a few links coming to their site or worse yet, they don’t think about it at all until they realize they have no traffic. Many think that the first set of eyes to view their site is the visitor. Wrong. The first audience to view your copy will be the search engine. If you don’t use the right keywords, all your efforts are in vain. Search engines rely on visible content for categorizing and toward ranking your site, so keyword-rich body text on of the key factors in maintaining a good ranking.

Posted in: Articles by IMM Team

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