Do you have an analytics tool installed on your website and if so, are you monetizing the results?
IMM offers website analytics consulting and reporting services that assure new keywords are identified and integrated into your marketing campaigns and that new trends are identified and capitalized on.
IMM utilizes Google Analytics which provides a powerful tracking system for any business with a web presence, whether it be a small website for a side business or a multi million dollar enterprise. We have found it to be one of the, if not the best analytics solutions on the market and it’s free to install. In addition, if we are managing your Adwords PPC program, it automatically tags the traffic.
Some questions Analytics can answer for you:
- Which marketing initiatives are most effective?
- What are accurate traffic patterns/trends on my websites?
- Which customer and customer segments are most valuable?
- Where are my visitors coming from and what do they do on my site?
- How can my website convert more visitors into customers?
- Which keywords resonate with prospects and lead to conversions?
- Which online ad or creative is the most effective?
- Why do so many people leave my site without doing what I want?
- Are there website design elements that are turning visitors away?
- What site content are people most interested in?
- What keywords are visitors using to find my website
Our web analytics services are included in most of our ongoing Internet marketing services.