Even with digital marketing being up front and center these days, direct mail still has its place in the marketing landscape. Our direct marketing team will work with you to make sure the appropriate message, strategy and visual communication is developed for your target audience.
Direct mail can be especially effective if your targets are seniors, since it is estimated that only 45% have internet service, or if you do not have readily available email addresses in your database. Furthermore, a study done by the Direct Marketing Association found that the response rate for direct mail to an existing customer averages 3.4 percent, compared to 0.12 percent for email. When paired with effective design and solid data, direct mail can deliver more than just a meaningful piece of mail; it can generate substantial results.
Call us today at (888) 490-6676 or fill out our Internet marketing interview and get started working with IMM today.