Below are 5 Internet marketing techniques that if executed properly, will drive traffic to your web property.

Social Networking – This Internet marketing technique is spreading like wildfire and needs to have your attention! There are numerous social networking sites such as Facebook, Twitter, Ryze, StumbleUpon, LinkedIn and many others. These sites allow you to open an account, add your info and network with thousands of other people. They can really bring attention to your website/business.

internet-marketing-strategiesBlogs – Although blogs have been around for awhile, they are one of the newer online marketing techniques. Blogging is becoming a very popular method of publishing as it does not require any technical knowledge and it can greatly increase the popularity of your site. Some blogs allow the visitors to post and enter their thoughts and opinions as well.

A blog keeps people coming back to your site and a blog is also very helpful with the search engines because of the ever changing content. Search engines love new content! A good free blogging tool is blogger.com or WordPress.org

Video MarketingVideo marketing or casting is a powerful and versatile tool for your online business. You can introduce yourself, detail what you offer on your site, demonstrate your products/services, offer free instructional videos, etc. Visitors like to see who they may be potentially buying from, so show yourself!

Online Radio – Radio has always been a powerful medium and it continues to be on the Internet. Make yourself available to do online radio interviews. This is very cost effective and can get you and your business established all over the world. One place you can find online radios shows is the BusinessResourcesPodcastDirectory.com

RSS Feeds – RSS meaning Really Simple Syndication is an easy way for you to distribute your articles, blogs, and other content all over the net. You need to set up your feed and then maybe start with a weekly article until you get more used to it. You need to promote your feed so people subscribe to it and you can also make your feed available to other websites for more exposure. One good tool for getting started is the RSS Channel Editor.

Jonathan Meyerhoff if the founder and CEO of Internet Marketing Magicians, a web marketing firm located in Ithaca NY



SEO Panda 4.0 UpdateWith Google’s latest algorithm update, Panda 4.0Opens in a new window, online marketers, webmasters and business owners are trying hard to understand how this newest change is impacting the performance of their websites in Google’s search results.
Like many of Google’s updates, Panda 4.0 emphasizes high-quality websites and contentOpens in a new window. But what does Google mean by “high quality”? And how can businesses make sure that their websites are in line with Google’s expectations? These tips will help you keep your website fresh and let you maintain visibility in Google’s search results.

Generate Regular, Unique Blog Content
The original Panda algorithm release was focused on penalizing websites with low-quality content (i.e., scraped or copied from other sources) by giving them lower search results. Panda 4.0 continues to prioritize sites that post frequent, high-quality content over those that don’t. So if your strategy has been to copy or duplicate content, then this search update could be hurting your website.
What to Do:
Today, creating website content means more than just changing the copy on your home or product pages. Your website should also have a blog where you can post unique, relevant content about your business, products and services. Then, build a process to create, post and share new content on a weekly basis.
Making sure the content you post is informative and engaging—like how-to articles, images, lists, videos and more—will help Google determine if your site is authoritative and relevant to people searching for your types of products and services. If you don’t have time to produce high-quality content on a regular basis, you should look for a solution that can provide this for you.
Optimize Your Website’s Core Content for Search
The content you publish to your blog is a huge part of what Google looks for in a quality websiteOpens in a new window. But it comes to today’s SEO, quality refers to having a completely optimized experience. That means you should have a mobile-friendly website and content, optimized metadata and semantic markup, and descriptive core content (the content that lives on your home page, product pages, etc.). All of this can impact how effectively Google can index and surface your website to searchers. If your website doesn’t offer a modern, search-optimized experience, then it will be more difficult for you to drive visits from Google searchOpens in a new window in light of Panda 4.0.
What to Do:
If your site’s experience and core content are outdated, you may need a modern, mobile-optimized website designOpens in a new window; not just for SEO, but also to improve visitor satisfaction and drive conversions on your site. In addition, you should audit your site’s metadata (back-end content that’s read by search engines) and core on-page content to ensure it’s optimized for search. That means it features your target keywords, but is written naturally for your audience, not just stuffed with a series of keywords. This big mistake could get your site penalized in the search results.
Succeed in SEO With a Quality Website and Content
The good news is: by rewarding high-quality websites with increased visibility in search results, the Google Panda 4.0 update will work in favor of businesses that prove to be a unique and useful resource to their consumers.
You need to determine whether your current website and content strategy are helping or hurting your performance in SEO. If you already have a high-quality site, then continuing to create relevant content will help you drive even more visitors from Google’s organic search results. But if not, you need to invest in a modern website and regular, quality content that can make your business an asset both to local consumers and to Google.

Read the original article HERE.



April 22nd, 2014

The Internet and The Matrix

 

By Jonathan Meyerhoff

Internet Marketing and the MatrixWell as a guy who has been studying the inner workings of the Internet and search for over 15 years and who has also studied and practiced yoga and meditation for close to 20 years, the idea of the Internet becoming like the movie “The Matrix” is not too far fetched to me. That meaning, melding consciousness and the human element or electromagnetic force with the Internet, which would enable someone to virtually travel through cyber space and experience virtual realities. Also the possibility of uploading programs or knowledge into the human brain could happen when you think about it

Whether this will manifest in our time or ever, it’s very interesting to think about. It is my prediction that within the next decade, we will see something arise that enables humans to connect to the Internet directly from the brain via some kind of API or application. This is just one more reason to build your own Internet empire around your business in order to have more control of your “Internet World” or Matrix. Having a website or blog is like having real estate on the Internet and the sooner that you build up your real estate the better. This is done through expanding your social media platforms, video marketing,content marketing and press release syndication, social bookmarking, creating multiple blogs, establishing redundant servers or hosts, establishing relationships with complimentary high authority websites and getting links from them, creating websites for all of your interests and connecting them together etc. The possibilities are endless and keep expanding. So don’t blink…

 

 

 

 



hummingbird-web-content In September 2013, Google introduced its brand new algorithm known as Hummingbird Algo Change. This advance finds countless SEO companies curious and gives rise to many unanswered questions, specifically: what effect will this algorithm have for any kind of website? To help make sure you don’t fall straight into a panic attack and to help you prepare your SEO strategy properly, I prepared a simple guide to demonstrate what the Hummingbird update is, its effect on your rankings, and how to exactly modify your SEO technique to benefit from the updates.

So, what do we know about Hummingbird?

Even though Hummingbird was announced on September 26, it was in fact released a month before that and is said to affect up to 90% of search queries.

Compared with Penguin and Panda, Hummingbird is not a consequence-based update. In the past, Google aimed at SERPs clean-up through low quality-level content. Now, Hummingbird transforms the way Google responds to several types of queries, allowing the search engine to get the actual significance behind a query, instead of the individual phrases in it.

Additionally, the algorithm highlights a better option with conversational queries, taking into consideration the increasing number of mobile search customers and the use of voice recognition technology.

So most importantly, Hummingbird is about Google aiming to catch users’ actual search intent and to best find the content that matches it.

But what does this mean for Internet Marketers and SEO?

Several issues now become more essential in website development, but the most important is the relevance of the written content on a website, instead of a site loaded with keywords and phrases. To get a better idea of how to adapt your digital marketing strategy, it is wise to gain an understanding of which mechanisms Google likely uses to achieve the “relevance” goal, and what each of these mean for your site.

1. Adapt your Keyword Strategy for Conversational Queries

What’s happening? The first challenge Google has to deal with today is the growing number of conversational phrases people use to search the Web. Quite likely (and that is especially true for mobile voice search users), these queries will be of a longer, more question-like type for example: “how do I…?”, “where is the nearest…?”, “where can I get…?”, etc. By interpreting these longer phrases, Google can no longer rely solely on keywords and provide different results for each of them. But getting many queries ties to a tighter “common term”, based primarily on the searchers’ intent:

Informational Intent

  1. The user wonders, “How old is Miley Cyrus?”, so…
  2. The user wants general information about Miley Cyrus.
  3. The users will find that info in Miley Cyrus’ biography:

MileyCyrus

 

 

 

 

 

 

 

 

 

 

Navigational Intent

  1. The user looks for “What is the official website of WAEC”, so…
  2. The user wants to get to a relevant website.
  3. The user needs results for that relevant information.

Waec

 

 

 

 

 

 

 

Transactional Intent

  1. The user searches “Where can I find the nearest Starbucks”, so…
  2. The user wants to locate and visit the nearest Starbucks.
  3. The user will find it using the Starbucks locator.

Starbucks

 

 

 

 

 

 

 

 

What should you do?

Try determining all conversational phrases people are likely to use when searching for your services, and classify them into informational, navigational and transactional queries.

Make sure your content covers each of the 3 types:

-For informative requests, create educative, Wikipedia-type written content.

-Navigational requests are your own brand name, your product or service name, the brand of your website, etc. Precisely what often allows you rank better for your brand keywords and phrases are the brand and website names described by thematically related information.

-For transactional inquiries, use suitable keywords in your written content – for instance “hire John Bertrand – an SEO expert with years of experience”.

Whenever possible, target conversational phrases just as they are. For the rest of the conversational terms, use their shorter equivalents.

2. Leverage Synonyms and Dual Search Terms in your SEO

What’s happening? Another step towards relevant search results is determining what a page is about using not only individual keywords, but their synonyms and dual search terms.

Basically, this indicates that Google’s current search results are not just for the specific phrases the individual entered in, but for additional theme-related phrases.

For a theme-relevant website, this results in extra exposure opportunities; it’s likely to get to Google’s top result not only for your targeted keywords, but for their synonyms, too.

On the contrary, a page cut for a separate keyword (without keeping in mind its dual search terms and synonyms) is likely to be replaced with a page from a theme-relevant site.

What should you do?

-Expand your keyword research, focusing on synonyms and co-occurring terms to diversify your content.

-To see which search terms Google takes into account concurrently, pay particular attention to the relevant keywords and acronyms as well as spelling alternatives of your keywords outlined in search results:

Desktop

 

 

 

 

 

-Expand your synonyms list with the keywords that already bring traffic to your website (check your site’s Google Webmaster Tools and Google Analytics).

-Tap into Google Suggest for relevant keyword ideas:

 

Search Engine Optimization NY

 

 

 

3. Strive for Co-Citation

What’s happening? Another way for Google to identify what your website or your business deals with is co-citation. In a simple language, this mechanism means that each time your brand (or a link to your site) is mentioned alongside with your competitor’s or similar web resources, this serves as a hint to Google that your firm and those other companies are related. On top of that, if the competitors are already authoritative in your business niche, your site for Google now also seems a weighty niche representative.

Example: If your website (1) is mentioned on websites A, B and C together with your competitors (2, 3 and 4), for Google, the 4 websites become associated (see the scheme):

 

Web Marketing NY - Co-Citation

 

 

 

 

 

 

 

What should you do?

-Determine your top rivals (the biggest niche specialists trustworted by Google) and make certain your brand gets described together with them

-Perform a Google search for “Top 10 [the generic term for your biz]…”, “Best [the generic term for your product] of 2013″, etc. If your business isn’t there, reach out to the publisher and ask them to put you on the list.

-Research the competitive brands ranking higher for your keywords and phrases, to find more citation possibilities.

-Reverse-engineer competitors’ backlink user profiles to see which niche information the links are returning from.

 

4. Your Anchor Texts

What’s happening? Even though using “industrial” anchor texts in hyperlinks is one of the most significant SEO no-no’s these days, Google still depends on backlink anchor texts to much better understand the theme of a website.

The perfect proof for that is the famous example of Adobe.com that (still!) ranks due to the anchor texts in its links:

 

SEO NY

 

 

 

 

What should you do?

-Perform an inventory of your website’s internal links and discover if you can better optimize the exact anchor texts for LSI semantically-related keywords and phrases.

-Check your site’s external links’ anchors to make sure they are relevant enough or revise your anchor text strategy.

-Don’t forget to not only use keywords in the anchor texts themselves, but also to surround the links with keywords and their synonyms.

5. Pay More Attention to Universal Search Listings

What’s happening? Another thing to pay attention to in the age of smarter Google is Universal Search. It’s quite likely that the new, relevancy-focused algorithm will make Google show more Universal search results to your target users.

Let’s say that Google sees your intent – learning a chest workout. Obviously, the most informative result for you is a training video:

Content Marketing Firms NY

 

 

 

 

 

 

 

If you’re wondering where to buy pizza in Chicago, no doubt you need local pizzeria listings:

 

Google Search Engine Marketing

 

 

 

 

 

 

 

 

 

 

 

This means that now, even more than before, Universal Search gives you the opportunity to outrank competitors when cracking the “organic” top 10 seems improbable, and, drive more traffic to your site by using additional traffic channels.

What should you do?

-See what types of search results appear on Google for your main keywords.

-Consider the possibility of getting a Google+ Local listing.

-Optimize your images for Google Images.

-Make videos and optimize them for YouTube.

6. Utilize structured data markup

What’s happening? To collect more info about your website, its theme and content, Google is likely to pay even more attention to the so-called “structured data”. That is a perfect way to get extra exposure in Google’s Knowledge graph; to add more info to rich snippets, to feature your article’s authorship, to get into the search results carousel, and so on.

Get Top Search Results on Google

 

 

 

 

 

 

What should you do?

-Make sure you use the maximum number of structured data properties, that is, let Google know more about your site (use Google+ for Google authorship, get listed in Freebase to increase your chances of hopping on the Knowledge Graph, etc.).

-To help Google make better sense of your site, whenever possible, try implementing schema on your site (use Schema.org markup for Videos, use Organized Data Markup Helper towards Google recognize more regarding movies, events, and so on. on your website).

-Use Structured Data Testing Tool to make sure Google interprets structured data correctly on your webpages.

Now your site is all set for Hummingbird!

Read original article HERE.



March 18th, 2013

Information Technology/IT

We have always believed that Information Technology is a key component within the Internet marketing puzzle. If you don’t have sound IT infrastructure, both land area network and wide area network, all the efforts you may have put into a marketing campaign can go up in smoke! IT, Telecommunications, Infrastructure Systems and business processes as well as HR.

Our senior director of information technology, Mark Braxton has over 30 years of extensive experience in systems design, technical architecture, convergence and delivery across multiple platforms. His core strength is machine to machine technology. You can read more about him on his personal web site here at www.urm2m.com

 



IMM Welcomes Eva Havle as Director of Creative Services. Eva brings 20 years of experience in design/branding, art direction, messaging & marketing strategy.

Read more about Eva HERE

 



In order to offer more value to our customers, we recently brought on Mark Braxton to the team so we could offer IT/Information Technology services.

Mark is a leading expert in Information Technology, wireless communications, and global positioning. He has over 30 years extensive experience in systems design, technical architecture, convergence and delivery across multiple platforms. You can read more about Mark Raxton HERE…

Welcome Mark and thank you for bringing world class IT services to our team!!



I ran across this great infographic that lays out what happened with the Google Panda & Penguin updates and what to do moving forward. Click the image to enlarge…

 

 

 

 

 

 

 



July 6th, 2012

Penguin Help!

Google Penguin Update Google’s last algorithm update (penguin) has a lot of businesses scrambling tofigure out what they did wrong to lose their rankings. Google awards websites that have original, fresh content, solid incoming links and referrals and social media activity. This is referred to as “white hat SEO”. Websites that try and gain popularity using techniques other than generating fresh content and engaging social content run the risk of losing what authority they do have.

 

In the words of Matt Cutts “The opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be ranked. We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings”.

 

In the event your website was affected by the update, I would recommend you have an SEO professional to do a thorough audit on your website in order to check all of your on and off page SEO which should analyze your back links, internal hyperlinks and meta data etc etc. Make sure that the company can show you samples of the work they have done and sites that have withstood the test of time with good rankings.

 

The moral to the “Google Algorithm update disaster story” is to always monitor your websites analytics, and the activity of anyone you hire to build your page rank.

 

 

 



Companies starting digital marketing efforts from scratch are frequently torn by this simple question: PPC or SEO? More and more, clients commonly start with PPC strategies, while SEO is viewed as a medium-term strategy.

Many companies frequently lack either the digital assets or the domain authority to immediately compete in SEO. Until companies can reconcile these obstacles, it’s a good idea to get PPC campaigns in place as quickly as possible.

Many Services + Minimal Bandwidth = Pilot SEO Program

This strategy is particularly effective for campaigns with a wide number of service offering or products. A hospital might have 30-50 core services that vary distinctly in nature such as endoscopy, mammography, pediatrics, primary care, and psychiatry.

The vast majority of organizations simply don’t have the bandwidth and resources necessary to create the content, imaging, video, web development, socialization, PR, and links required to rank for numerous service lines. Especially for organizations new to SEO (or ones trying to fight their way into a competitive market), it frequently makes more sense to focus efforts on less than a handful of keyword groups and start a pilot program.

Using PPC data as the backbone to an SEO Pilot

One of the hidden benefits of PPC data is that it brings great clarity to the SEO strategy. PPC campaigns have the benefit of providing a mountain of performance data in a short period of time. Within 30 days of running a pilot PPC campaign, a company can quickly understand the keywords that drive actual revenue, not just unique visits and rankings (which are meaningless metrics without revenue).

What Metrics to Look for

Look for ad groups that have strong volume-level metrics (high impressions and clicks), engagement-level metrics (high CTR, low bounce rate, and high time on site) and conversion-level metrics (strong conversion rates, low cost/conversion, high ROI).

These metrics should answer the following three questions that every marketer needs to know to be successful:

  • Is there enough volume to justify SEO efforts?
  • Are consumers interested in the business proposition?
  • Is it possible convert leads/sales at an efficient price? (There is a direct correlation between CPC price and organic competition.)

Mapping These Keywords Back to Search

By this point, you should hopefully have an idea of your strongly performing PPC service lines. Next, it’s important to investigate the SEO landscape to see the level of competition for these types of keywords. SEO Quake is a great free tool that will provide invaluable data, such as the number and type of incoming links that facilitate top rankings. If top ranking competitors have an abundance of incoming links to the ranking page, it might not be the best starting point for a pilot program.

In general, try to find soft spots (keywords that drive volume and revenue without requiring 20,000 incoming links). Additionally, look at the type of pages and domains that rank within this space? If mostly news, strong brands, or .gov sites rank within the space, it might not be the right keyword to target for SEO.

SEO Now Becomes More ROI Targeted

Once a company has a clear understanding of the opportunity gaps that exist within a marketplace, SEO reinvestment suddenly becomes much less of a guessing game. It also becomes much easier to project financial gains based on the more accurate search volume. The question of “how much should I invest?” suddenly becomes quite obvious based on the total revenue created by search-network PPC campaigns.

The figure below is a high-level illustration of how one might strategically integrate this data:

serp-ranking-difficulty-chart

As can be seen above, Keywords 13, 14, and 10 represent extremely high opportunity, whereas Keyword 6 represents great long-term opportunity. In this example, link building, content, and asset management should clearly take priority around these high opportunity keywords.

Summary

While PPC data isn’t perfect, it has the power to fuel SEO campaigns with the following:

  • A more accurate understanding of monthly search volume (especially within specific regional parameters).
  • Integrated ROI data for highly refined keyword research.
  • A strong understanding of effective ad copy that can potentially be integrated in body content, title tags, and meta descriptions.
  • Effective call-to-actions based on keyword type.
Article by John Lynch at Search Engine Watch


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